Promotions 1

PROMOTION 1: “PLAY & WIN” PROMOTION – DETAILED SERVICE DESCRIPTION

Applicable Network(s): MTN Nigeria

Promotions Status: LIVE

The “PLAY AND WIN” promotional marketing campaign, incorporates a premium SMS Trivia game with general knowledge trivia questions, along with a web portal (Promo 2.0) offering interactive gameplay over the web.


Users are invited to subscribe to the premium service, over which they are charged ₦100 (NGN) daily after one day of Free trial to qualify for the daily offering, provisioning, and the corresponding draws (during the 365 days’ promotional period) points. 2). The Premium subscription may be offered to the Users at a discounted rate of ₦50 (NGN) daily OR ₦5 (NGN) daily from time to time when they cannot afford up to ₦100 (NGN) daily.


Promo 2.0 is a multi-platform content container, enhanced with animations and combined with interactive functionality. It is built with HTML & HTML5, JavaScript, and CSS, thus being an application that “lives” in the mobile phone browser.  Subscriber will receive questions via SMS and will be allocated points for every answered question. The subscriber can decide to continue with the trivia questions while subscribed to the premium service, or the subscriber may decide to ignore the trivia questions and go to the portal to play the games there.

There is a maximum of 3 online games, and a maximum of 5 trivia questions, per day. The subscriber may choose to ignore both the trivia and the portal play, and still stand a chance in the draw. This means that once a customer subscribes, s/he is eligible to participate in the draw(s) and to win prizes.

However, the subscriber can play both the trivia games and the online games, to accumulate more points from the two channels (SMS and Online). The more points a subscriber accumulates, the better the subscriber’s chance in the draw.

 

Type Format Description Short Code Cost
SMS Trivia + Promo 2.0 (Web Interface) [Free day] SMS Trivia and Web Interface SMS Interactive Trivia plus Promo 2.0 (Web-based Game) 30807 0
SMS Trivia + Promo 2.0 (Web Interface) SMS Trivia and Web Interface SMS Interactive Trivia plus Promo 2.0 (Web-based Game) 30807

₦100 (NGN) daily

₦50 (NGN) OR ₦5 (NGN) Discounted daily

 

 

Prizes to Be Won

 

Prize ₦10,000,000 ₦250,000 ₦50,000
Leg SMS Trivia & Promo 2.0 SMS Trivia & Promo 2.0 SMS Trivia & Promo 2.0
Promotion Period 365 days 365 days 365 days
Winner Selection Method Random Random Random
Draw Period Final Monthly Daily
Total Number of Draws within period 1 12 365
Eligibility (Entry) Rules

The customer must have been charged at least once during

the promo period to participate in the corresponding draw

The customer must have been charged at least once during the calendar

month to participate in the corresponding draw

 The customer must have been charged for the day to participate in the corresponding draw
Points Participation Rules All points accumulated within the draw period from either the SMS trivia or Promo 2.0 All points accumulated within the draw period from either the SMS trivia or Promo 2.0 All points accumulated within the draw period from either the SMS trivia or Promo 2.0

 

Note: Users are allowed to win the same prize multiple times.

 

 

PROMO WEBSITE

 

Promo 2.0 (landing) portal URL:

HTML:http://ng-mobile-play-win.upp.st

HTML5:http://ng-mobile5-play-win.upp.st 

Base URL: http://ng-play.upp.st

T&C URL:http://pw-tcs.upp.st

 

 

2. Web Interface of Promo 2.0

 

Promo 2.0 is a multi-platform content container, enhanced with animations and combined with interactive functionality. It is built with HTML &  HTML5, JavaScript, and CSS, thus being an application that “lives” in the browser.

 

2.1 Onboarding screens:

After logging in, the user is redirected to a set of 3 illustrative screens, which introduce him/her to the flow of the application. 

 

2.2 Games:

After having unlocked points and a bonus prize (if applicable), the user can advance to the next screen where he/she is able to choose the Game he/she will play on.

There are 4 available Games:

  1. Memory Game
  2. Spot the difference
  3. Drag & Drop
  4. Puzzle

All are animated.

  1. Memory Game & Spot the difference are unlocked from Level 1.
  2. Drag & Drop is unlocked at Level 3
  3. Puzzles are unlocked at Level 4

     

The points’ awarding system works as follows: the user must complete the Game within a predefined time period (1 minute). If he/she completes the Game in this time, then the relevant number of points are awarded to him/ her; if not, then no points are awarded.

 

2.3 Levels:

There are 4 levels in the web application, named

  1. Newbie
  2. Skilled
  3. Pro
  4. Guru

The level in which a user is at a certain moment is defined by the number of points he/she has reached, based on the below rules:

  1. Level 1: 0 - 1,000 points
  2. Level 2: 1,001 - 5,000 points
  3. Level 3: 5,001 - 10,000 points
  4. Level 4: 10,001+ points

Each level has its own badge, which is displayed in the relevant screens

 

2.4 Credits:

  • The user will win 1 credit for every successful charge. That means that he/ she can win 1 credit per day. With 1 credit, he/ she is eligible to play 1 session of the games (3 online games), that is 1 session of games described below.
  • The user will be able to gather the credits that he/ she has and use them whenever he/ she wants, independently if he is active/non-active in order to play the games.

 

2.5 Results:

Upon each action completion, the user can advance to the next screen where the results of his/her latest Game are displayed.

A detailed list of all available screens can be found below:

  1. A “How-to-Play” Guide to Get Started 
  1. Level Experience: from “Newbie” to “Pro” 
  1. Credits’ Experience
  1. Device Recognition to offer the best experience